I was asked to add future and innovation in the Ars Et Inventio logo.
Ars et Inventio is the Innovation and Creative Division of the Business Integration Partners consulting group (BIP).
Ars et Inventio is a latin phrase. It means ‘Art and Creation, Making’.
I have chosen a sans serif, thin font for ‘Ars’ and ‘Inventio’ and I have drawn ‘et’ by hand because I like contrasts. That means that the creative part of the name now has a cold, modern and electronic style, whilst I used more ‘creativity’ for the graphic style of the conjunction.
As a sign of respect and continuity with the history of the Division, I have kept the same Pantone 275C blue of the old logo.
This is the old logo: